BAUHAUS
- 1923: exhibition is important: 1st time get to see what's going on.
Jan Tischichold
- 1925: Writes book about typography
- 1928: Writes about modern typography @ 28 years old
- Open asymmetrical movement
- Color palettes etc
- Turn away from modern typography
- Arrested for making non-german typography
- Books were seized to "protect the german people".
- Able to take theoretical concept and give it practical discretion
Study for the test:
- White space in important - simplified and flat
- Alphonse Mucha got a lucky break
- Art nouveau: texture, tendrills of hair
- Decoration was popular as entertainment
- Brands and stylingd comes from this time (art nouveau)
- A lot of flat planes of color
- Photo-mechanical reproduction techniques
- Art nouveau in Austria: Susstill
- Art nouveau in Germany: Jucanstiall
- Glasglow school - school of thought and approach to design
- You like sex and stuff
- Rectilinear structures with cuvilinear elements
- Work extends into furniture
- Talwin Morris- take ideas of 4 people and give them expression
- Gustav is the head of viana secession
- Generous use of white space "naked space"& Censorship
- Viana secession inspired by Art nouveau from France
- Influences from the glasglow school
- Versacrum is the magazine they used to experiment "will it work?"
- Peter Barins: 1st use of running san-serif text
- Also started to see grids and proportions
- Gives us the 1st logo - identity
- BernHard: placketshteel bfrigbiwgw
- Name, flat panel of color and object
- Axis-powers posters are abstract
- Why would you have beautiful posters for war? War is brutal
- Allies posters are touchy feely and emotional
- Flag was the inspiration for Uncle Sam
- Ludwig: powerful look and good figure ground
- Cubism becomes popular in art and design
- Three movements from Russia
- Cut and paste
- Black square: Maliavitch
- Russian Constructivism
- De stijl - utopian ideas
- Bauhaus - know the 3 locations
- Walter Gropius: 1st head of the Bauhaus
- Johannes Itten: fondation course of the bauhaus
- Typo-photo: taking a single image and integrating it with typography
- Modernism is slow to come to America
